Small Business Advice: Convert Prospects to Clients With This

Metal Detecting for the Beginner
Metal Detecting for the Beginner
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You Can Find Gold: With a Metal Detector (Prospecting and Treasure Hunting)
You Can Find Gold: With a Metal Detector (Prospecting and Treasure Hunting)
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Treasures You Can Find
Treasures You Can Find
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HOW TO HUNT TREASURE: A Guide to Adventure and Profit
HOW TO HUNT TREASURE: A Guide to Adventure and Profit
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Allison Babb asked:

mber the conversation vividly. An entrepreneurial couple came to me for help because of a chronic problem with late payments from clients and the impact was, of course, their own financial struggle. I listened to what was happening and suggested they change their business model to require payment up front.

They said "Oh we couldn't do that - no-one would pay us up front. No-one in our field does that." I asked why and they didn't really have a good reason other than being afraid that they would lose business if they asked for payment up front.

What I suggested next, however, brought on an immediate gasp and even more fear. But in fact, when they got past that fear and implemented this strategy, they easily got payment up front AND converted more prospects to paying clients.

The answer was to require payment up front AND include a guarantee. The word "guarantee" for some reason, makes a lot of entrepreneurs fearful. They are deathly afraid that if they offer an guarantee, they will end up refunding money to client after client.

But in fact, that's just a fear. If you are 100% confident in the product or service you provide as a small business owner, offering a guarantee should be a no-brainer. Here's how:

Guarantee the results:

If you have a track record of proven results in business, and you are confident in your ability to help your client achieve the result, then there's no reason you couldn't guarantee that result. One of my clients is a makeup artist. Having done hundreds of brides, she was confident in guaranteeing natural, flawless makeup application that lasts throughout their wedding day. That's a result her clients are always looking to achieve, so it was a brilliant focus for her in converting prospects to clients.

Guarantee the service:

If service is of high importance to your client, it could very well be the thing to focus on in your guarantees. It can be the level of service you provide. For example, you can guarantee that your client will always get a response from you within a certain time frame.

Guarantee the experience:

Depending on the type of product or service you offer, you can also guarantee the experience your client would have. It's similar to the service guarantee, but focused on what your client would experience after having done business with you. For example, if your clients tend to be afraid of the hassles in your industry, you can guarantee them a hassle-free experience.

Guarantee that they'll be fully equipped:

For some services that depend on the client's commitment to taking action, it may not be possible to guarantee the results. That's because you have no control over how much action they take. However, you can certainly guarantee that they will walk away with everything they need to achieve the precise result they were seeking. For example, when I do a live workshop, I guarantee that my attendees will walk away with the exact formula for attracting a steady stream of clients like a magnet to their businesses.

So what's your guarantee? Overall, it is important to pay close attention to the key objections or hesitations your prospects may have and insert some powerful guarantees around those objections so that you can easily convert prospects into paying clients.

Metal Detecting for the Beginner Metal Detecting for the Beginner
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Description

"Metal Detecting for the Beginner" is a how-to guide for anyone interested in the sport of metal detecting. Get a feel for a typical hunt; learn key terminology, and how to buy your first detector. This book guides you through the technical concepts you will need to make intelligent choices on the equipment you buy. It includes an ample list of manufacturers, suppliers, and online resources. Welcome to the wonderful world of metal detecting! Expanded 2nd edition now available.

Reviews

A Real Find....

by Paul A. Racioppo from New Jersey on 2009-04-21
If you are looking for a book on Metal Detecting - this is the book. Has web sites, manufacturers, and other useful reference material - was my first book on the subject - and it gave me what I needed - and more... if it was metal vs paperback, it would be one of my talked about finds... worth writing a review about.


Great book for beginners

by Nicky Meinzer from California, USA on 2009-04-14
This is a well written book that gives you all the basics- How detectors work, what you should look for, who the manufacturers are...He even gives good advice, that I wouldn't have thought of on my own- such as searching the internet for antique maps, so you can use the detector in areas that would be more likely to have things of value. Get this book! There is a lot of info, and the book is small enough to get all the information you need in a couple of hours!


You Can Find Gold: With a Metal Detector (Prospecting and Treasure Hunting) You Can Find Gold: With a Metal Detector (Prospecting and Treasure Hunting)
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Reviews

If the old timers had these machines there wouldn't be any

by Jack Purcell from Placitas, NM USA on 2003-09-17
The improvements in technology have corresponded inversely to the number of prospectors. Erosion during the past century has exposed millions of tons of virgin substrata for prospectors of today, and metal detectors will increase the chance of discovering new placers. There's no better expert on metal detector technology than Garrett. Great as those detectors are, they require some training to use them. Garrett provides the best 'how-to' advice available. His book will give you the straight-forward means to practice with it before you begin trekking into the canyons or sweeping old school yards for coins. Learn how to do it and you still mightn't find gold, but you'll certainly find the greatest treasure of them all: solitude.


Gold has a SHINE all it's own. Even Bill Gates Thinks it is GREAT!!!

by drayegon from Redding, CA United States on 2008-10-13
I asked Bill Gates one time Why with all his money he still kept going after even more? He said it is not the Having it is the FINDING that makes his day brighter. I retired from a 9-5 job in 1990. I was 40 years old. I love to find gold. My preferred method is to use a Metal Detector. I have a collection of books written by Charles Garrett. All of them on different ways to use a Metal Detector to find gold or other items of great value. Now you might think that a silver dime is not worth much. Still if it has a great history behind it. I could have been the dime someones father used to call your mother and ask her to marry him. Where would you be if that call never would have been made. This book is into the finding of GOLD like I have said it has a shine like no other. The first thing I found with my latest Infinium LS metal detector was a bracket off of a lawn mower or some such. I would not lie to you for this report. The second item I found with it was how ever a small 1 inch by 1/2 inch by 1/3 inch piece of quartz that had some metals inside of it. I have not ground it up to do an assay on it yet. Still I like to think it has GOLD inside of it. I for one really like listening to Charles Garrett tell us how to find gold or any metal with a detector. I also love it that he is not bad mouthing other metal detectors to try to make his detectors seem better. I do have some of his detectors and I love them. I know one thing listening to him tell about using a metal detector has made me a much better fossicker. Which is how they say it in New Zealand. 73 dray


Treasures You Can Find Treasures You Can Find
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Description

For twenty-nine years the author has searched for lost treasure with a metal detector. His search has led him from the panhandle of Oklahoma to the Wichita Mountains in Southwestern Oklahoma, hunting abandon homesteads, ghost towns, army camps, cache hunting, and Spanish treasures. His stories are told in this book along with true stories of other treasure hunters, many tips, and lots of photos of his finds. Also in this book is a collection of his stories first published in Lost Treasure & Western & Eastern Treasures Magazines of his adventures while metal detecting. If you're interested in all types of treasure hunting, then this book is for you.

Reviews

entertaining and some education

by Dean B from Minnesota on 2010-01-31
This book entertains while also teaching you about places and situations for coin and relic hunting that you might not have otherwise considered. I found the tales of past hunts almost riveting and you probably will too, if you are interested in treasure hunting. Especially interesting information about ghost towns, ball fields, and homesteads in the midwest. Numerous pictures of relics and coins and lots of pictures of tokens. The author has much experience treasure hunting in areas that saw activity many years ago and those places are interesting to read about. The book could have used more editing but for this kind of book I found that just adds to the character of the author and the book.


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